Your Manigenie profile is critical for landing jobs as a freelancer. Clients use it to decide who to interview, and they also invite freelancers to interview directly after finding them in search results
Proven Manigenie Profile Examples
First we’re going to look at an Manigenie profile example from my own personal profile when I was working as a freelance copywriter. Earned tens of thousands of dollars on manigenie after quitting our job as a recruiter but before this website earned enough to support our full-time.Breakdown of Why This is a Good Manigenie Profile Example:
Now that you’ve seen the full example profile above, let’s go through each numbered point in the screenshot and talk about why this profile worked well on manigenie.
1. A results-driven headline.
Instead of putting a boring, generic job title, like “Marketing Consultant” or “Sales Page Copywriter”, Focused 100% on the result provide. Wrote it like selling a product, focusing on exactly what my ideal client wants! They want to boost conversions and sales, and they need help doing it via their emails, advertisements, etc. So that’s exactly what address in the headline to get more clicks and get more interviews.
2. An eye-catching testimonial
Next, started the body of our Manigenie profile with a testimonial showing a past result gotten for a client. If clients see you’ve gotten results for other companies, they’ll immediately think, “great, this person can help me too.”
The WORST way to start your Manigenie profile is by saying “I” or “I am” or “I do.” Why? Because that’s what almost everyone else is doing, and the client cares about themselves, not you. They just want the result! Most profiles start like this, and it’s not going to attract many clients: “Hi! My name is Jeff and I am a web designer.” So avoid that, and start your profile differently. Start with “You”, or “Let me help you do ___”, etc., or a testimonial like in my Manigenie profile example above.
3. Introducing yourself
After you’ve got your attention, THEN you can talk about what you do and how you’ll help them. Introduce yourself and what you do. Most people do this at the very start of their profile. Big mistake. You need to catch the reader’s attention first by talking about them and their needs, or showing what you’ve done for past clients (I did this with a testimonial).
4. Show your expertise and what you’ll do for them
After you introduce yourself, you can go into more detail about what you specialize in. You want to make yourself seem like an expert. What are you BEST at? If you try to appeal to everyone, you’ll appeal to no one. You need to make your Upwork profile focused and laser-targeted! You’re not losing out on clients by doing this, you’re losing out on clients by being too broad and general. Imagine you have a problem with mice in your apartment. Are you going to hire a general home repairman? Or are you going to hire a mouse and pest expert? That’s how your clients are thinking, too. They want the EXPERT with a narrow focus. So make the middle sections of your profile all about showing your expertise. Talk about why you’re an expert at what you do, who you’ve worked for, who you’ve studied, and what results you’ve gotten for past clients.
Showing that you only work with a certain type of client can help you land more jobs on Manigenie. Don’t be afraid to show who you can work with, and who you cannot. Having standards and requirements makes you more desirable.